Reasons why email marketing is great for your business.
Reasons why email marketing is great for your business
Email marketing is one of the most cost-effective and beneficial digital marketing strategies available. It allows you to connect with your audience, remind them of events your company is hosting, share special offers, and more. In this article we outline a few reasons why email marketing is great for your business
PEOPLE CHECK THEIR EMAIL – A LOT
There are 3,8 Billion email users as of 2018, 79% of them check their email at least once a day. That means if you adopt an email marketing campaign, you’re meeting your audience where they’re already looking — in their inboxes. It’s common sense to provide your target audience with messages that they’re bound to see, and the inbox is a perfect place.
ENCOURAGE SUBSCRIBERS TO VISIT YOUR STORE
You can also use email to get users to visit your storefront to make a purchase. By telling your subscribers about in-store events and specials, you can encourage them to visit your physical store. Not only will this be a great way to interact with your customers face-to-face, but they’ll get a chance to physically see your products and potentially make a purchase.
ENCOURAGE SUBSCRIBERS TO VISIT YOUR WEBSITE
If you don’t have a physical storefront, you can still use emails to get users to visit your website.
When you make it easy for subscribers to navigate from the email to your website, in the form of buttons and links throughout your emails, you’ll see more website traffic from your email campaign as well. Website traffic is important because the more people that visit your website, the more your brand awareness increases, and the more likely you are to make conversions.
YOU CAN APPEAL TO YOUR SUBSCRIBERS BY PERSONALIZING EMAILS
Email is also a great place to show your subscribers that they’re important to you. How do you do that? Personalization.
Personalization increases customer engagement
In fact, 74% of marketers say that target personalization increases customer engagement. This definitely makes sense, since when you personalize emails, you appeal to the subscriber’s personal interests based on previous purchases, pages they’ve visited, and more.
When you personalize an email, you can start by using the subscribers name instead of making it seem like a general, bulk email. When a user sees their name, they know that the email was meant specifically for them. You can also personalize the subject line, which is known to increase the likelihood that users will open the email by 26%. You can suggest similar products, remind them about an item they left in their card, or let them know that you still have the item in stock.
EMAIL MARKETING HAS THE HIGHEST ROI OF ANY OTHER DIGITAL STRATEGY
ROI is extremely important in a business aspect — it stands for return on investment and basically tells you how much profit you make for every dollar you spend in advertising, marketing, materials, or any other expenses. According to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel. With that kind of ROI, there’s no reason you shouldn’t be adopting an email marketing campaign for your business.
YOU GET A HIGH CLICK-THROUGH RATE WITH EMAILS
One of the goals of any digital marketing strategy is to increase clicks to your website. Whether it’s with a Facebook post, a button on your website, or a link on Yelp, you want to do everything you can to get people to visit your website. When compared to tweets, emails are 6 times more likely to get a click.
EMAIL MARKETING DRIVES CONVERSIONS
If you’re looking for a digital strategy that drives conversions, email marketing is one of the best. In fact, email marketing drives more conversions than any other channel, including both search engine marketing and social media marketing.
At the end of the day, conversions are what makes your business money, and conversions are one of the metrics that helps you decipher the health and well-being of your business. Without conversions, your business simply won’t stay afloat, and if you want to add an extra boost to your sales numbers, email marketing is a great way to do so.
To have the best possible campaign that is beneficial and effective, it’s crucial that you have an expert working on your campaign — from the automation, to the content, to the personalization, there’s a lot that goes into email marketing. If you put just anyone on the job, you likely won’t get the same results that you would get from an agency. If you don’t have anyone on your team, and want to hire an in-house freelancer, you could end up spending a lot of unnecessary budget. Not only will you have to pay them salary, but you’ll also have to provide them with all the resources necessary to create the best possible email marketing campaign for your business.
Partnering with Periscope Management Group for email marketing services will allow you to take advantage of one of the most powerful and effective digital marketing channels. Contact us today for a custom email campaign